Why Is Pizza So Popular in the U.S.?

An easy group dinner or a tasty midnight snack, pizza is a staple in the U.S. Americans love pizza so much that they eat 100 acres of pizza a day. (If you don’t measure your pizza consumption in acres, that’s about 350 slices of pizza per second!) Did you ever wonder how this Italian flatbread became an American sensation?

Well, like most Americans, it immigrated. Pizza became as popular as it did in part because of the sheer number of Italian immigrants: they made up 4 million of the 20 million immigrants who came to the U.S. between 1880 and 1920. With them, they brought their taste buds and pizza-making skills. In the post-World War II era, Italian Americans migrated west and embraced suburbia, introducing the gooey cheese and scrumptious sauce to the wider nation.

Italian immigrants first made pizzas in their homes and would sell them in unlicensed venues before G. Lombardi’s became the first licensed pizzeria in 1905, in New York. With these American pizzerias came the invention of the pizza slice. While pizza had already been a working-class food back in Naples (its birthplace), the slice revolutionized pizza in the United States, making it even more accessible for busy workers, who could now buy a single serving that they could eat on the go rather than having to buy an entire pie.

Shortly after its introduction stateside, pizza became more popular in the U.S. than it was in Italy. This is partly because pizza’s not exactly Italian to begin with. Naples was originally founded by Greek settlers around 600 BCE, and pizza is known to have existed there before the city was unified with the rest of Italy in 1861. The cheesy, tomatoey delight wasn’t introduced into greater Italian cuisine until the 1940s. So, at least for a while, pizza was much more American than Italian.

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